If These Moms Can’t Find It, They Invent It
A mom runs into a problem with her child and, unable to find a solution, invents one herself.
Inventing is also a means of channeling energy for ambitious career women who suddenly find themselves changing diapers and searching for lost sippy cups.
“They’re engaged, they’re smart, smart women,” says Ms. Monosoff, who has two daughters, ages 8 and 10. “Whether they have a business background or not, they have their whole life experience to bring to the table. That’s what I love. They’re not constrained by business jargon or business concepts. They’re like, ‘I’m making this thing; how do I sell it?’ ”
here is Ms. Monosoff’s own Web site, Mom Invented, which supports aspiring “mompreneurs” and licenses and sells products under the Mom Invented brand, a Good Housekeeping-like seal of approval. Other sites include the Mogul Mom, where mothers can satisfy their inner Edison by reading posts like “How Do I Get My Product in Stores?” and “Don’t Get Burned By Your Light Bulb Moment.” Not to mention the dozens and dozens of online stores, like the Busy Mom Boutique, that sell mom-made products.
“They say necessity is the mother of invention — well, that’s the case.”
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